NYFW SS17: THE CHARACTER ICONS
STORY BY Uché O.Z.
For those of us who are not familiar with One Believe, One Believe is a fashion and humanitarian movement aimed at promoting a better humanity through love, philanthropy and unity. One Believe's One for One tradition ensures that for every item purchased on their online store, a One Believe shirt is donated to someone in need around the world.
It's not always a road paved with positivity and ease when tackling world problems so for founder, Adel Belgaied, it was more than joy when Monster Products decided to sponsor the One Believe fashion show at New York Fashion Week
As the first in the Fashion Industry to completely replace the concept of a fashion statement with one of a character statement, the Scottsdale based fashion line pre-launched at NYFW SS17, September 10, 2016.
It's not just trendy on the way, it is also Faith, Belief, Anti-Racism, Anti-Bullying, Empowerment and Love on the runway. Click on image to view next picture in gallery.